Creating the marketing brief is key when developing new products as it is the starting point of every project. The more detailed it is, the easiest it will be to use it. Including in our marketing brief is the product and packaging requirements such as the product category, desired function, color, odor, texture, size, etc.

Once this “Brief” is approved, it is shared with other departments to then start the product development. Our Research and Development team will use this information to create the formula and product prototype. Our Packaging Team will select the product pack based on requirements indicated in the brief. The first stage is decisive, as it will determine the whole process and product success.

Based on the requirements of the marketing brief, our Chemists and Research & Development team can now work on the actual cosmetic or supplement product formulation. All specifications are analyzed and several prototype samples will then be developed for approval.

Once the formula has been defined, the teams need to select raw materials. The list of requirements listed in the Brief such as ingredients to be used and avoided (such as any chemicals, allergens),the function of the product(s), size, color, scent, etc., will be specified with our ingredient suppliers to be compared. Quality, costs, minimum ingredient order and functionality are then analyzed for a final validation. Then, as soon as raw materials are approved, received and tested, we can then proceed to the next step.

After selecting the kind of packaging desired, it’s time to work on the artwork design. The Dalex Design team can work together with your concept to design the product (s) outer packaging. Packaging is the first thing that consumers will see and read about the product. Therefore we will work with you and your team on the text, colors and graphics, chosen meticulously according to the outer packaging and marketing brief requirements.

In order to be launched, product has to be safe to use and comply with regulations where it will be commercialized. Several quality testing must be taken such as microbiological, toxicology, stability tests in order to proof product safety.

In addition, for International exportation, all product components – including raw materials and packaging, must be checked and compliant with the country of commercialization. Compliance teams must gather all the documents and information about the product that are required by countries legislation such as the Product Information File, Safety Data Sheet, Cosmetic Notification Form, etc.

When each step of the new product development have been checked, it is time for the final product to be reviewed to ensure its conformity with the initial marketing brief. Once approved the production can be scheduled.